Multichoice Ghana has unveiled a year of exciting television content during a Virtual
Content Showcase at the weekend. The content showcase revealed exciting and
thrilling content that will keep you glued to your TV screen for the rest of the 2021. Due
to the prevalence of Covid-19 in Ghana, this year’s Content Showcase was held
virtually allowing customers to watch the live stream via Zoom and other social media
The 2021 content showcase which highlighted MultiChoice’s new product offerings,
updates on technological innovations and local content investments, is a start of an
exciting journey for 2021. Speaking during the Showcase Cecil Sunkwa Mills,
MultiChoice Ghana, Managing Director announced that SuperSport acquired the
broadcast rights for the 2022 FIFA World plus sports fans could look forward to a
captivating coverage of the Tokyo Olympic and Paralympic games. In addition, all 51
games of Euro 2021 will be live and in HD on DStv and GOtv.
Speaking at the same occasion, MultiChoice Ghana, Head of Marketing, Anne
Asantewa Sackey said, “It remains essential that MultiChoice addresses consumer
needs, create excellent content that customers in Ghana love and deliver it in a way that
reflects their viewing needs.” She added that DStv and GOtv customers want a
personalised and compelling streaming experience and we deliver it via the best-in-
On his part, Channel Manager of Akwaaba Magic, Kennedy Danyi-Appah said
“MultiChoice has played a significant role in developing the local film industry through
introduction of the Akwaaba Magic channel as well as building capacity of players
through the MultiChoice Talent Factory initiative.” During the event, several MultiChoice
achievements were highlighted which included the successful graduation of four
Ghanaian students from the West Africa hub of the MultiChoice Talent Factory.
Entrenching the Hyper-Local strategy announced last year by MutiChoice Africa was
the fruition of the first Ghanaian 24/7 channel, Akwaaba Magic and recently launched
HONEY, an Africa Lifestyle channel. Through these investments, we have continued to
be leaders not only in entertainment and sports broadcast but consolidates our position
as “Africa’s Most Loved Storyteller.
Another innovation that was highlighted during the 90-minute showcase event was
Showmax, the video streaming service from MultiChoice that was launched in Ghana
last year. Showmax provides both customers and non-customers with the opportunity
to stream more exciting content like Series, News, Sports, Kids Show etc. on up to five
mobile devices. DStv premium customers can access Showmax at no additional cost
while our Compact Plus, Compact, Family and Access customers can access Showmax
at a discount of 50% through Showmax Add to Bill.
“The past year had its challenges but as a business, we learned to adapt to these
challenges and we continue to deliver the biggest variety of content to meet all taste
and pocket sizes leveraging on our cutting edge technology to our DStv and GOtv
customers,” said Nii Amah Dagadu, Corporate Affairs Manager, MultiChoice Ghana.
In conclusion Cecil Sunkwa Mills said “as a customer centric company MultiChoice will
continue to focus its energy on improving the various tools and platforms we deliver our
programmes and support from to enhance user experience. Adding that customers and
non-customers of DStv/GOtv are welcome to sample the variety Showmax brings.