Multichoice Ghana affirms hyper localizing content on Akwaaba Magic Channel

Cecil Sunkwa Mills, Managing Director of MultiChoice Ghana has announced the theintroduction of thee a new channel: Akwaaba Magic. The channel went live on Monday the 8 th ofMarch 2021 at 4pm and will be available exclusively to DStv subscribers on Compact, CompactPlus as well as Premium packages.

In anticipation of the new strategic offer that addresses viewer demand, Cecil Sunkwa Millssaid, “We continuously study audience behavior and tailor-make our offering to match the needsof the market at hand hence the launch of Akwaaba Magic”.

The channel has been positionedas a game changer within the Ghanain tv and entertainment space where viewers can lookforward to the season premiere of the much anticipated telenovella- Dede, a dramatic servingentitled Inside Out (an adaptation of the hit South African series The Housekeepers) as wellas a 30 minute reality show entitled Sankofa.

“As part of our mission to realise the new channel whilst fullfilling our commitment in developingthe entertainmet industry and economy of the region, we are working alongside local producersto ensure that the correct cultural nuances of the market are captured thus making the contentnot only exhilarating but relatable from one episode to the next” he added.Kennedy Appah-Dankyi, Channel Head of Akwaaba Magic revealed his excitement about thelauch of the new channel as well as the investment that has been put in to ensure not only thegrowth but the accessibility of premium local content in Ghana.

“We wish to take viewers backhome through the the channel and exhilirating content and sincerely look forward to audiencefeedback as we entrench ourselves further in the market” said the Channel Head.SHOWS SET TO LOOK OUT FOR ON AKWAABA MAGIC, DSTV CH 150

Dede: Monday to Friday at 8.00pm (30 min)Inside Out: Wednesday and Thursday at 8.30pm (30 min)
Sankofa: Saturdays at 8.00pm (30 min)Rollie and Andy: Magic In Us: Sundays at 8 pm (30 min)


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