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GREATER ACCRA – Monday, April 13, 2020/www.gbafrica.net/ – The Board of 3 Music Awards is relentless in containing the further spread of the Coronavirus pandemic, as it has affected this year’s edition of the awards ceremony. Therefore, in addition to augmenting Government’s effort towards controlling the menace, 3 Media Networks has announced that, it will donate a percentage of proceeds from the event to the government.
According to the Chief Executive officer (CEO) of 3Media Networks, Sadiq Abdulai Abu, the revenue realized from the final week of voting will be donated to Ghana’s efforts at fighting the COVID-19 outbreak. This decision by the non-governmental Ghanaian owned entertainment organization is also to improve and accelerate government’s response to the challenges of the pandemic and also advising citizens to observe the outlined safety protocols.
Earlier, organizers of the 3Music Awards announced that this year’s main event will now be held virtually on April 24 which comes weeks after it decided to postpone its originally-scheduled date due to the outbreak of the Coronavirus pandemic. With Ghana’s public gathering ban still in force, the new date will see only a core team of production hands and performers staging the show to a global audience.
The event will come live from a location in Ghana’s capital, Accra, to audiences on Joy Prime, Facebook, YouTube, Twitter, Instagram and JoyPrime TV as well as partner web platforms and it will feature only three physical performance blocks while others will come through virtually. However, prior to the earlier postponement, the scheme held a successful nominees announcement night attended by leading industry heads.
The event was followed by the highly successful 3Music Women’s Brunch, which brought together leading figures in the arts, creative and entertainment industry for a day’s thought leadership and honoring session. 3Music Awards 2020 is presented by 3Media Networks, Joyfm, Hitzfm, JoyPrime TV, Fantasy Entertainment and EnE Ghana and sponsored by Nasco Eletronics with support from Volta Hotel Akosombo and Akosombo Textiles LTD.
(Photo Credit: Paul Addo Photography)