DStv introduces a new way to discover content with the HD Decoder – A first in Africa

With hundreds of shows to view across all DStv channels, the choices can get overwhelming
and our customers end up missing out on exciting new shows and channels. With this challenge
in mind, DStv went about researching ways to make it even easier to deliver the right content, to
the right subscribers, at the right time, while taking into consideration the device they are
watching on.
This is where the HD decoder functionality comes in. The blue button on the DStv remote can
now be used to find recommendations that can be viewed immediately or saved for later,
through a reminder. What makes the HD decoder blue button recommendation different is that
the content being recommended will be based on the subscribers current viewing habits. The
functionality will be available without having to connect to the internet.
“We are very excited to introduce the new HD decoder recommendation function as it means
our DStv customers no longer have to worry about memorizing their favourite shows and when
they are meant to be airing again, they can just simply press the blue button and their most
watched and suggested shows will appear. Customers can enjoy new shows, set automated
reminders for airing, and explore a wider range of content they may have not been exposed to.
What is more, subscribers do not have to buy a new decoder or connect to the internet, they
can access the functionality on their existing HD Decoder” said MultiChoice Ghana Managing
Director Alex Okyere.
The HD decoder works through a technology developed called C.R.I.S (Content Recommending
Intelligence System). How it works is that, like a robot, every time our customers watch
particular shows, they are teaching C.R.I.S more about their viewing habits. Over time, C.R.I.S
becomes so familiar with their most loved TV shows, that it can recommend other shows
customers will like but may not have been aware that they exist.
Alex Okyere MultiChoice Ghana Managing Director added, “C.R.I.S is just another way that
DStv is harnessing the potential of artificial intelligence the ingenuity of our team to design
human solutions, and deliver on our promise to enhance our audience’s viewing pleasure.
Ultimately our subscribers should spend more time watching the shows they love and
discovering new ones.”
C.R.I.S is now available for DStv consumers using the HD decoder.